Pokémon Go has taken off, with its popularity reaching a fevered pitch when it debuted in Japan on Wednesday. The growth of this location-based, augmented-reality mobile game shows no sign of letting up.

With Friday being InDay for LinkedIn employees, they chose to forego this trend and do it old style via a scavenger hunt, also a race.

InDay (short for Investment Day) is time LinkedIn gives its staff to invest in themselves and their communities — a time for connection, collaboration and co-creation. The focus of July’s InDay is culture, deemed an integral part of the company; the goal is for employees to teach each other about their communities, thereby encouraging an inclusive environment.

With culture as the centerpiece of today’s event, it made sense for the company’s Hispanics Of LinkedIn Alliance (HOLA) to participate. The mission of HOLA is “to build and empower the Latino community, by fostering and maintaining an inclusive, supportive and culturally competent environment, while upholding the mission and values of LinkedIn and increasing brand equity.”

Coming by the Mission Promise Neighborhood offices served a twofold purpose for these teams that totaled 60 LinkedIn staff.

First was to learn about the impactful work of this education initiative, and how LinkedIn employees could help by becoming volunteers.

The second reason for coming by was to drop off 25 supply-filled backpacks that will be given to habitually underresourced families at the Mission Promise Neighborhood Education Forum 2016, slated for Saturday, July 30 at City College San Francisco – Mission Campus. LinkedIn is a sponsor of this community event.

At this important back-to-school day, families will be taught immigrant, worker and housing rights, plus be given early learning and special-needs student resources. There will also be instruction on how to create a college-going culture at home.

States Volunteer Services Manager Lucia Obregon of the importance of Mission Promise Neighborhood being part of today’s event, “LinkedIn has become one of our closest partners, and they are always looking for creative ways to keep their staff engaged in the community. I am glad that, once again, they thought to include us in their InDay activity. This scavenger hunt is another opportunity for us to expose LinkedIn staff/tech workers not only to the Mission neighborhood, but the various ways they can get involved with the Mission Promise Neighborhood.”

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About Mission Promise Neighborhood

The Mission Promise Neighborhood is a citywide community partnership that was created to support kids and families living, working and attending school in the Mission District. It brings together schools, colleges, community organizations and community leaders to help kids graduate and families achieve financial stability.